The Service Pilot ROI Center

Packages

Configure

Build focus

Starter + Growth + Agency

Approved direction

Build Marketplace v1 around Starter, Growth, and Agency first, then expand White Label / Scale.

These two plans cover the main Marketplace buyer types without bloating the v1 build.

Launch offer

14 days

Recommended

14-day free trial

Use a trial instead of a free plan so customers experience value without weakening price.

Single location

$97/mo

Core

Standard owner plan

This should be the default Marketplace price for one service business location.

Agency plans

$297-$497/mo

Agency

$297/mo to $497/mo

Agency pricing is justified by multi-client status, white-label reports, alerts, and setup support.

ROI Center packages

This is the approved packaging map the product build should follow.

Starter

V1 launch

Single service business location

$97/mo

Per location

The primary owner-facing ROI dashboard for one business location.

Included features

1 business/location
Meta Ads connection
Google Ads connection
GoHighLevel connection
ROI Center dashboard with spend, leads, booked jobs, revenue, and ROAS
Hourly refresh countdown and scheduled data refresh
Configure page for reconnecting accounts
Basic tracking health status
Plain-English recommendations
Weekly owner summary
Service Pilot branding
Standard support

Build notes

Build as the default paid plan for Marketplace v1.
Keep the UI simple and owner-facing.
Use this tier as the baseline for customer auth, provider setup, and dashboard refresh.

Growth

V1 launch

Service businesses that want deeper reporting

$197/mo

Per location

Adds stronger tracking health, executive reporting, and cleanup recommendations.

Included features

Everything in Starter
Weekly client-ready report
Tracking health monitor
Broken connection alerts
Missing attribution and UTM warnings
Stale data warnings
Shareable owner report view
Self-serve reconnect flow
Setup checklist
Export-ready summary copy
Advanced trend insights
What changed since last week
Revenue/source cleanup recommendations

Build notes

Use this as the upgrade path for owners who want clearer weekly accountability.
Keep alerts and recommendations practical, not analytics-heavy.
Make tracking cleanup and report sharing the main value drivers.

Agency

V1 launch

Agencies managing up to 5 client locations

$297/mo

Includes 5 locations; extra locations $49/mo each

The first agency package with multi-client oversight and client-ready reporting.

Included features

Up to 5 client locations
All Growth features for each client
Multi-client dashboard
White-label client reports
Agency logo and color controls
Client share links
Weekly client-ready reports
Tracking health center
Broken connection and stale data alerts
Setup assistant
Agency recommendations inbox
Extra locations at $49/mo each

Build notes

Build alongside Starter and Growth as the agency launch plan.
Prioritize multi-client status, connection health, and client-ready weekly reports.
Keep agency controls lean until Marketplace validation.

White Label / Scale

After launch

Agencies managing up to 10 client locations

$497/mo

Includes 10 locations; extra locations $49/mo each

Higher-capacity agency plan focused on retention, alerts, and account management.

Included features

Everything in Agency
Up to 10 client locations
Advanced recommendations inbox
Client risk alerts
ROAS and spend-drop alerts
Which clients need attention today view
Priority support
Advanced attribution cleanup recommendations
Client retention reporting
Extra locations at $49/mo each

Build notes

Build after Agency has a working multi-client foundation.
Position as the retention and account-management plan.
Use alerts and client-risk views as the strongest upgrade path.

Launch rules

14-day free trial

No free plan

Build Marketplace v1 around Starter, Growth, and Agency first, then expand White Label / Scale.